Bally’s Corporation on Monday announced a marketing partnership designating its sportsbook app Bally Bet as an official sports betting partner of the New York Yankees.
The deal is Bally’s first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.
Other Bally’s online gambling products, including Monkey Knife Fight, a DFS site, and Bally’s Online Casino, are part of the deal.
Bally’s Casino Atlantic City also becomes a partner of the New York Yankees.
Marketing benefits for Bally’s inside Yankee Stadium include LED advertising on the outfield wall, on field-facing walls on the Main Level bars in left and right field, among other spots. Additionally, Bally’s receives an in-game feature on Yankee Stadium’s centerfield video board.
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” said Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America. “The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”
“We are excited to begin this partnership with Bally’s,” said Michael Tusiani, New York Yankees Senior Vice President of Partnerships. “We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”
Bally’s sports betting product is a minor player in the U.S., but it is now live in six states. The company also has sports team partnerships with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury, and the NFL’s Cleveland Browns.
New York, Tennessee, and Arizona all have live sports betting, with Ohio coming online early in 2023.