In line with its growth strategy for Latin America, Swedish gambling operator Betsson continues to strengthen its presence on the continent by partnering with local operators. Betsson, together with Casino de Victoria, has been granted a license for both the Province and the City of Buenos Aires in Argentina, and both of these are now live.
“Whilst the land-based gambling market is very mature in Argentina, online gambling is still relatively new and thereby represents significant potential for Betsson in the country,” stated the company.
For the Argentinian market, Betsson has partnered with Casino de Victoria, a land-based operator in Argentina and part of Grupo Mautone. “Betsson’s ambition is to become a market leader in the rapidly growing online market by combining Betsson’s digital know-how and technology platform with Casino de Victoria’s local market expertise,” they highlighted.
Betsson.com.ar (City of Buenos Aires) and Betsson.bet.ar (Province of Buenos Aires) are now live and offer online sports betting (both pre-match and live bets), casino slots, table games, and horse racing.
Pontus Lindwall, CEO of Betsson AB.
“The launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson’s market presence in the region. The license for the Province of Buenos Aires, together with the license for the City of Buenos Aires, cement our position in the region. LatAm is a strategically important region where we are performing well and we have great ambitions for the future in Argentina,” said Pontus Lindwall, CEO of Betsson AB.
Betsson launched its operation in the Province of Buenos Aires on January 6, 2022, after obtaining the license granted by the Provincial Institute of Lottery and Casinos (IPLyC). In turn, operations in the City of Buenos Aires began on January 17, 2022, from the license granted by the Buenos Aires City Lottery (LOTBA).
Buenos Aires City began to offer online bets in December, thus concluding the long path towards regulation and implementation of one of the most important markets, economically speaking, of Argentina.
“Betsson’s vision is to provide the industry’s best customer experience. Betsson’s Argentinian offering is developed on its robust technology platform featuring its proprietary sportsbook, a vast portfolio of casino games, and innovative features, aimed at providing a competitive gaming experience,” the company concluded.