Caesars Opens Sportsbooks, New Poker Room In Louisiana

Caesars Entertainment has expanded its gambling operations in Louisiana.

The casino operator announced Friday that Harrah’s New Orleans and Horseshoe Bossier City Hotel & Casino each opened Caesars-branded sportsbooks. In addition, Harrah’s had a grand opening of its new World Series of Poker Room.

“This was a special week for Caesars and our longstanding commitment to Louisiana,” said Dan Real, Regional President, Caesars Entertainment. “The opening of our world-class Caesars Sportsbook locations and the new World Series of Poker Room add to the legacy that Harrah’s New Orleans and Horseshoe Bossier City have built in the Gulf Coast region. We’re ready to welcome sports fans into our sportsbooks, and we’re proud to open the largest poker room in Louisiana, true to the WSOP brand and what it represents.”

Caesars held two ceremonial events inside Harrah’s and Horseshoe, each featuring a ribbon-cutting and ceremonial first bet.

In New Orleans, Archie and Cooper Manning joined Pro Football Hall of Famer and former New Orleans Saint Rickey Jackson to open the new sportsbook and poker room. Jackson placed the ceremonial first bet with his $1,000 wager on the Saints to win the Super Bowl at 40/1 odds.

In Bossier City, Caesars Sportsbook opened with Mayor Tommy Chandler cutting the ribbon ahead of a first bet of $200,000. The wager was “placed by a VIP and well-known guest,” Caesars said.

The sportsbook at Harrah’s New Orleans is 5,700 square feet, with four betting windows and 12 self-service betting kiosks. The new poker room has 5,000 square feet and has 20 tables. The openings are part of the ongoing $325 million transformation of Harrah’s New Orleans into Caesars New Orleans, expected to be completed by 2024.

Horseshoe Bossier City’s new Caesars Sportsbook has 6,900 square feet with 15 self-service betting kiosks.

“These incredible openings are a testament to Louisiana residents, our Team Members and the guests who visit these historic resorts,” said Eric Hession, President of Caesars Digital. “We truly feel like we’re part of the home team in Louisiana.”

Caesars has gambling-related partnerships with the New Orleans Saints, New Orleans Pelicans, LSU Athletics, and a 20-year naming rights deal with the Saints for the Caesars Superdome.