In Summary:
- LatAm Codere Online has announced a fresh sponsorship deal with TV Azteca
- The sportsbook will become Box Azteca’s headline sponsor
- Box Azteca is the television’s flagship boxing show
Image Source: Shutterstock.com (Photo by Diego Grandi)
After reporting a strong Q1 thanks to its Mexico results, LatAm sportsbook Codere Online is ready to enhance its visibility in the country. This will be possible thanks to a brand new sponsorship deal signed with TV Azteca for the TV channel’s flagship boxing show Box Azteca. According to the agreement, the sportsbook will become the show’s headline sponsor.
The socially responsible company that announced a donation of $300,000 to the non-governmental organization “She Wins” in support of women’s football in mid-July will be advertised all around Mexico every Saturday starting 11 pm on the Azteca 7 channel. The sportsbook described the exciting sponsorship deal as a “deep strike in Mexico”, a country where boxing and soccer are ranked as the most watched sports.
All boxing nights will be presented by iconic commentator Rodolfo Vargas, together with professional boxers Marco Antonio Barrera with 44 wins by KO and multiple-time world champion in three different boxing weight divisions Julio Cesar Chavez, both part of the prestigious Hall of Fame. Chavez was given the title of the “world’s best boxer” by The Ring Magazine between 1990 and 1993.
Codere Online, Latin America’s Pioneering Online Gaming Operator
The company was created last June when Codere Group merged with SPAC DD3 Acquisition Corp. II for the online gaming subsidiary Codere Online Luxembourg together with its subsidiaries. The important merger resulted in the formation of Codere Online, which became the first online gaming operator in the LatAm region to be listed on the American Nasdaq marked last December. Codere Online is mostly owned by Codere Group which started offering its services to Mexican marker in 1988. Ever since the group has become an extremely popular and highly reputable brand in the country. Its 88 gaming rooms are spread all across Mexico’s provinces. The group also manages several Codere Apuestas betting shops across Mexico City. The company mostly focuses on creating and managing gaming halls with slot machines, bingo, gaming tables, and sports betting options.
At the end of May, Codere Online launched its first ad campaign in Buenos Aires, just a few months after it reached the city. According to the agreement, Codere Online will have six short promotional go live on TV and online, with daily life instances showcasing regular people enjoying sports betting as a social activity.
