Elys Game Tech Expands Newgioco Brand in Italy through New Playtech Deal

Posted on: December 20, 2021, 09:19h. 

Last updated on: December 20, 2021, 09:19h.

Elys Game Technology is diving deeper into the Italian iGaming market. The gaming and sports betting technology company announced today a new partnership with Playtech. The company’s Newgioco brand will now include content from the gaming software development company.

Mike Ciavarella
Elys Game Technology Executive Chair Michele Ciavarella. He has helped forge a new deal with Playtech for Italy as the company also continues to expand in North America. (Image: iGaming Business)

Elys continues to grow its international iGaming footprint. Including Playtech’s content now gives its Italian customers access to 31 different providers. That means that the online gaming platform can offer users as many as 1,300 online slot titles and 100 gaming tables and live dealer games.

Adding Playtech’s world-class product content to Elys’ current full-suite of i-casino selections and sportsbook gives our customers a trusted, full-service leisure betting partner with one of the largest selection of games in Italy,” states Elys Executive Chair Michele Ciavarella.

In addition to expanded operations in Italy, the company is also dedicated to grabbing a significant piece of the North American market, There, it hopes to “establish a significant presence over the coming months.” Elys is already live in the US, offering its USBookmaking brand to four states in the country.

Elys Gaining Strength in the Global Gaming Market

Elys was previously known as Newgioco when it was catering primarily to the Italian and European markets. In November of last year, it rebranded to Elys Game Technology to better reflect its global ambitions and, in particular, its focus on the US market.

The NASDAQ-listed company began concentrating on the US sports betting industry, determined to offer a “world-class, end-to-end sports betting solution,” Ciavarella said at the time. That coincided with a loss in revenue, but things have improved significantly since then.

The company launched its North American betting platform in October of this year. However, since then, metrics have trended upward in November and December, according to an update from last week. This has reflected significant growth over the past year.

More Global Acceleration Coming

Elys is now planning to accelerate its US growth in the new year. This will be accomplished by expanding its betting technology beyond small businesses. This will be propelled, in part, through a partnership with Atlantic City’s Ocean Resort Casino. This expansion is expected to begin in March 2022.

The significant month-over-month growth across all metrics, in only our second month live, and with little to no local marketing, is an early validation of our unique go-to-market model, and the effective combination of our cutting-edge technology combined with the skill of USBookmaking,” asserts Ciavarella.

Elys is live at the Grand Central Restaurant, Bar and Sportsbook in Washington, DC. In November, the sportsbook reported a handle of $288,000. That’s a good figure for a small operation, and also represents a month-over-month increase of 139%.

Trading under the ticker ELYS on NASDAQ, the company has seen highs and lows over the past few months. It reached a recent high of US$6.62 on August 31, but began to fall immediately after. As of the afternoon of December 20, it was trading at US$3.30.