Sportradar and FanDuel Group announced the signing of a new partnership for official NBA data through the end of the 2030-31 season.
Under the terms of the agreement, Sportradar will supply FanDuel with official NBA data and supplementary betting services for its sportsbook platform. In addition, FanDuel has also agreed to extend its original August 2021 main data agreement with Sportradar through September 2031.
Sportradar and FanDuel plan to “enhance the sports betting experience through innovative products and offerings including, for the first time, the use of certain player tracking data to create props and support the growth of same-game parlays.”
According to the firms, prop and parlay handle is still growing.
FanDuel’s U.S. teams will begin to utilize Sportradar’s proprietary Live Channel Trading (LCT) product. Sportradar LCT is used for in-play gambling.
“As the largest operator in North America, FanDuel is an exceptional partner, trusting in our products and services to help define their market differentiation,” said Carsten Koerl, CEO of Sportradar. “We are thrilled to further expand our relationship with FanDuel in a manner that will evolve and grow the skyrocketing market for sports betting in the U.S. while continuing to monetize our long-term partnership with the NBA. This deal demonstrates the value of our strategy in delivering products and services on top of data rights.”
“FanDuel’s top priority is to provide a superior product experience to our customers. As we forged this deal, it was critically important that our commitment to NBA basketball and its official data be tied to substantial reinvestment in product innovation and enhancements that will ensure FanDuel retains a market-leading NBA offering,” said Christian Genetski, President FanDuel Group. “We’re excited to continue our long-term relationship with Sportradar, as their comprehensive data is a critical element to a successful customer experience and one we now have long-term stability with moving forward.”
Sportradar’s data rights partnership with the NBA makes it the exclusive worldwide provider of NBA, WNBA and NBA G League Data, beginning with the 2023-24 season and running through the 2030-31 season.