Clarion Events announced Wednesday the creative theme driving the international marketing campaign in support of the 2023 edition of iGB Affiliate London, “Here comes the Revolution”. The event will take place February 8-11 at ExCeL, London. Registration for the 2023 conference is already available.
Organizers explained this year’s theme emphasizes the “pivotal role that iGB Affiliate London plays in assisting visitors to navigate what is a period of rapid and accelerated change for the sector.”
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, said: “Here Comes the Revolution focuses on the pace of change and the raft of business opportunities and challenges facing affiliates.”
“The event, which takes place alongside sister event ICE London, provides a unique opportunity for the gaming affiliate community to explore new tactics, new strategies, new partnerships, new sectors and in the process secure new business,” Barton added. “iGB Affiliate London has a hard-earned reputation for providing the vital partnerships that attract new affiliates as well as knowledge sharing opportunities.”
Clarion Events are looking to build on the success of the 2022 edition, which attracted industry professionals from a total of 87 countries, with close to 8 out of 10 attendees (79%) classified as being part of the final decision-making process, according to data from the iGB Affiliate London organizer.
“Reflecting its status as the sector’s must-attend event, close to 1 in 8 (12%) of attendees were new to gaming last year, with 16% representing enterprises less than 2-years old,” Clarion highlighted. “38% of those visiting London were also operating in North America, a key geographical area of focus for iGaming affiliates.”