Sportradar announced Tuesday it has extended its betting partnership with Kambi for 5 years, renewing itself as the firm’s exclusive supplier of NBA, NHL, MLB and college sports data in the US market.
Kambi and Sportradar have been allied since the US legalized sports betting in 2018. Under the terms of their deal, the sports technology company will continue to provide the sports betting supplier with its pre-match score data. Sportradar will also provide Kambi with live score data and content solutions for major US sports, including Live Match Trackers.
The company notes that its content solutions are “purpose-built to drive deeper fan engagement, in addition to customer acquisition and retention for operators”, and that they are “essential for running and growing a successful sportsbook”, according to an official statement.
Neale Deeley, Managing Director of US Betting, Sportradar, commented: “Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market-leading positions. We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Jamie Mckittrick, Kambi’s Vice President of Commercial Operations, added: “We are delighted to have put pen to paper on this multi-year extension with Sportradar. Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”