MaximBet, the so-called lifestyle online sports betting and casino brand operated in partnership with the media company Maxim, announced the launch of its sportsbook in Indiana.
The Maxim-branded sportsbook is utilizing backend services from Kambi Group and White Hat Gaming.
“The rollout in Indiana sets the path for rapid expansion in several additional markets including Iowa, New Jersey, Pennsylvania and Ohio, among others, as well the Canadian province of Ontario,” the company said in a statement.
“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” said Daniel Graetzer, Founder and CEO, MaximBet. “We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”
MaximBet will leverage Kambi’s betting solutions as well as its background in compliance, risk management and sports integrity.
“We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players,” said Kristian Nylén, Kambi Chief Executive Officer and Co-Founder. “Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”
Phil Gelvan, CEO of White Hat Gaming, commented: “White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship. Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”
Carousel Group, the parent company for MaximBet, entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country.
Music industry star Nicki Minaj is an investor in the sports betting company. Minaj appears in MaximBet ads, website, sportsbook and casino promotions. MaximBet also partnered this year with professional baseball player Charlie Blackmon, becoming the first sportsbook to partner with an active MLB player.