Formula One racing team Red Bull Racing announced today an exclusive agreement with global online gambling and entertainment operator PokerStars in search of new and innovative ways to connect with its fans ahead of the 2022 season of the competition.
Shared Ethos and Vision
The multi-year partnership between Flutter Entertainment-owned PokerStars and Red Bull Racing will feature across the full offering of the online gambling brand: PokerStars Casino, PokerStars and PokerStars Sports.
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget.”
Dan Taylor, CEO, Flutter Entertainment
Taylor also outlined the “phenomenal success” achieved by the Red Bull Racing team driven by its “bold, innovative and passionate ethos” that has also boosted the team’s popularity among global audiences to become “one of the world’s most popular sports brands.”
“We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign,” Taylor concluded.
Commenting on the news, Red Bull Racing Team Principal and CEO Christian Horner was delighted to announce the team’s new partnership ahead of the 2022 season start, anticipating the new Formula One season will be as exciting as “last year’s blockbuster.”
“In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.”
Christian Horner, Team Principal and CEO, Red Bull Racing
“We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together,” Horner added.
Branding, Content, Competitions and Promotions
New Red Bull Racing’s partner PokerStars will have its branding feature on the RB18 and the race suits to engage with F1’s growing audience by offering them new and unique ways to enjoy their favorite sport via technology-driven advancements.
The partnership will also offer existing fans and players new and exciting experiences, promotions, competitions and Formula One content, while seeking to engage with global audiences that share similar values and interests.
Based in the UK, Red Bull Racing competes in Formula One powered by a Honda engine and via an Austrian license. It is one of the two F1 teams owned by the popular beverage producer Red Bull GmbH, the other one being Scuderia AlphaTauri, previously known as Scuderia Toro Rosso.
