RSI launches its RushBet online casino and sportsbook brand in Mexico through Grupo Multimedios deal

RSI launches its RushBet online casino and sportsbook brand in Mexico through Grupo Multimedios deal

iGaming and sports betting operator Rush Street Interactive (RSI) announced Thursday that its RushBet online casino and sportsbook is now live in Mexico, having launched on June 30, 2022.

“More than 130 million potential players can sign up now and begin wagering at Rushbet.mx and on the RushBet mobile applications,” the company said in a press release. Users can access the RushBet online casino and sportsbook via Android and iOS apps in the Google Play Store and Apple App Store, respectively.

RushBet operates an online casino that includes over 350 of the latest slot machines and table games, including Evolution’s live dealer table games. Meanwhile, the RushBet online sportsbook offers sports bettors the opportunity to wager on numerous leagues around the world, such as soccer leagues including Liga MX, the English Premier League and La Liga; and other favorite sports leagues like the NFL, MLB and NBA.

According to the company, core features of the RushBet online platform include live streaming on a wide variety of sports from around the world, “unique loyalty and bonusing features” for qualifying players, and an intuitive and innovative user interface.

RushBet further promises strong transactional performance and speed, and automated withdrawal approvals, “all supported by a professional, friendly and trustworthy customer service that has been named the best in the industry at the EGR North America Awards.”

Richard Schwartz, Chief Executive Officer of RSI, said, “We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community.” 

Schwartz said the company will deliver “the same best-in-class products and trusted services” that RushBet players in other markets, such as Colombia, “have come to expect and appreciate.” According to the company, the brand is top 3 in amounts wagered in that market, where in the past few days it secured content deals with Ainsworth and Pragmatic Play.

“At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support,” the RSI CEO added. “That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”

To bring RSI’s online gaming platform to Mexico, RSI has exclusively partnered with Mexican media conglomerate Grupo Multimedios. Under the terms of the 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with the group, through a subsidiary that holds a license to operate online gaming in Mexico. The partnership also enables RSI to leverage Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes.

“Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country,” Schwartz added. “Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”

Angel Cong, Co-CEO of Grupo Multimedios, stated: “It is very exciting to launch with RSI and bring the first major U.S.-based online operator to Mexico. RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico.”