Safer gambling charities praise ICE London’s Consumer Protection Zone ahead of February edition

Safer gambling charities praise ICE London’s Consumer Protection Zone ahead of February edition

Gordon Moody and fellow safer gambling charities have deemed ICE London’s Consumer Protection Zone as an “invaluable platform.” Rob Mabbett, Head of Growth at provider of gambling therapy services Gordon Moody, has highlighted the key role played by the event in progressing the safer gambling debate and providing not-for-profit organizations active in the space with a platform.

Describing the ICE show as one of Gordon Moody’s “largest and most important events in the calendar, Mabbett said that the introduction of the ICE Consumer Protection Zone in 2018 has meant that organizations including Gordon Moody have been able to raise awareness and network with key stakeholders from all areas of the sector. 

“This year the CPZ was situated in a very prominent location and with its open-plan design and large networking area, it attracted a large amount of traffic making it the busiest and most successful CPZ yet,” he stated. “With so much activity in the sector due to the review of the Gambling Act, the agenda was packed with panels, talks and Q&A’s giving organizations like Gordon Moody a voice on what are really important issues.”

According to the executive, the ICE show also gave Gordon Moody “the opportunity to show-off our new branding,” which was created to give the organization a fresh new look and to reach out to those who need their support “whilst maintaining the core purpose of the organization,” which was founded by the Reverend Gordon Moody over 50 years ago.

“On behalf of the charity I would like to thank Clarion for staging the event despite such challenging times,” Mabbett concluded. “It was so valuable to be able to meet people face to face again after two difficult years and it’s true – together never felt so good!”

Safer gambling organizations GamCare (£20,000; $24,000), the Responsible Gaming Council (£20,000; $24,000) and Better Change (£6,000; $7,300) were the recipients of this year’s charity fund donated by supporters of the ICE Consumer Protection Zone.

The fund was made-up of £6,000 ($7,300) donations from bet365, Kindred, Entain, Videoslots, Sky Betting and Gaming and IMG Arena, enhanced by a £10,000 ($12,226) contribution from Ambassadeurs Group. The sum takes the total raised for gambling industry charities over the last three editions of ICE London to £146,000 ($179,000).

The 2023 edition of ICE London, which is set to take place across 7th/8th/9th of February at ExCeL London is on course to match the physical size of the 2020 edition with 85% of stand space booked nine months in advance of the show opening, according to its organizers. Demand has been driven by high rebooking figures and the return of the major suppliers to the land-based sector.