Las Vegas-based Scientific Games Corporation announced Tuesday that it will now do business as Light & Wonder, Inc.
The purpose of the corporate name change is to communicate to the public that the business-to-business company is “singularly focused on creating great games and leveraging technology to enable a seamless player experience across all platforms,” said the announcement.
Scientific Games has been a player in the nascent U.S. online gambling market, which includes dozens of sports betting states and a handful of online casino states.
Over the last several months, the company said that it made “bold strategic moves” to “transform itself into the leading cross-platform global game company.” Part of that plan included selling its lottery and sports betting businesses.
“We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,” said Light & Wonder Chief Executive Officer Barry Cottle in a statement.
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities,” he added. “Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”
The name change will be completed sometime in the spring of 2022. The company intends to start trading under the new stock ticker LNW.
