The gambling software developer and provider of one-stop-shop iGaming software solutions and services for online sportsbooks and casinos, SoftSwiss, announced it hired the services of Kostya Sivko.
Kostya Sivko Joins SoftSwiss as Brand Ambassador
The world-famous CS:GO commentator joins the company as its newest brand ambassador. This new collaboration marks the entry of the award-winning casino and sports betting solutions provider into the esports field. Under the terms of the new collaboration, SoftSwiss will engage in new market opportunities and familiarize itself with the esports market.
Additionally, with Sivko as a brand ambassador, the company will create engaging content for the esports community. As a part of the collaboration the famous CS:GO commentator will contribute with live interviews with guests, as well as podcasts that will undoubtedly catch the attention of esports fans. If that doesn’t sound exciting enough, Sivko has further plans as a brand ambassador. According to SoftSwiss, the commentator plans to “create is data-driven content with analysts and gambling industry experts.”
“Our company aims to build up its expertise in iGaming and search for new paths of development.”
Vitali Matsukevich, COO at SoftSwiss
Vitali Matsukevich, SoftSwiss’ COO, acknowledged that the company is planning further growth by exploring new development opportunities. He pointed out that the esports industry continues to increase its potential every year. Matsukevich said that the company’s sportsbook allows online betting on esports, which is a highly-popular solution among its portfolio of clients. Last but not least, SoftSwiss’ COO said that partnerships such as the recent one will help the company in “developing innovative solutions that will soon change the iGaming and esport industries.”
Sivko Brings Significant Esports and iGaming Industry Experience
Sharing his excitement, Sivko said that upon entering the esports industry he did not expect such rapid and scalable growth. He acknowledged that he has deep knowledge and experience in streaming and commenting. This, according to him will help him in the new endeavor as a brand ambassador for SoftSwiss. In conclusion, Sivko said: “This is an opportunity to go outside the box and find new ways to be useful – both to the esports community and SoftSwiss.”
“I found esports interesting because of the competition’s live component in the virtual world. When I came into the industry, there were no signs that it would reach today’s scale. However, I loved what I did and tried to grow.”
Kostya Sivko, brand ambassador at SoftSwiss
Overall Sivko has 9 years of experience as an esports commentator. One of his most impressive achievements is commentating for the CS:GO Major Championship, a leading event for the esports industry. But Sivko did not participate in a single such event but commented 12 different times.
Besides CS:GO Major Championships, Sivko was also recognized by the esports community as the best commentator in the industry in 2020 as well as 2021. During his professional career, he has also collaborated with SoftSwiss clients. Aside from esports, Sivko has a deep iGaming industry knowledge and significant experience in esports betting.