Betting Operators and Super Bowl Ad Space

As sports betting operators gear up for the fiercest marketing battle during this year’s Super Bowl, going as far to sell out FOX’s ad capacity well in advance of the event, Charles R. Taylor, professor of marketing at the Villanova University School of Business, is available to discuss breaking newsContinue Reading

Promos Slashed If 51% NY Sports Betting Tax Stays

Posted on: January 31, 2023, 11:50h.  Last updated on: February 1, 2023, 12:10h. Steve Bittenbender Read More Top executives from FanDuel and DraftKings told New York lawmakers on Tuesday their companies will need to make drastic changes to operations in the largest US sports betting market if the state’s 51%Continue Reading

Sports Betting Kicks Off In Massachusetts

Sports gambling products from the likes of MGM Resorts and Wynn Resorts started taking sports bets in the Bay State on Tuesday. The sportsbook at MGM Springfield “is a phenomenal sports betting hub designed for New England’s passionate sports fans,” said BetMGM CEO Adam Greenblatt. “Today is a monumental step.”Continue Reading