Sportradar expands Betway partnership to include its ad:s marketing platform, AV services

Sports technology company Sportradar announced Wednesday an expanded partnership with online betting and gaming brand Betway, making Sportradar its sports data and technology provider of choice. The partnership builds upon the current agreement between the two parties, which had been focused on sports betting services.  The expansion means Betway has, forContinue Reading

“Since Sportradar launched ad:s in 2019, we’ve supported more than 100 sportsbook operators to deliver marketing efficiently”

In 2019, sports technology giant Sportradar launched ad:s, an omnichannel, digital marketing agency focused on sports fan engagement. The solution aims to help sportsbooks, as well as league and teams, to be more efficient and precise in their marketing spend and deliver positive ROI while also not oversaturating the marketingContinue Reading

Bally’s Signed Marketing Deal with MLB’s New York Yankees

The operator of land-based casinos, resorts and online gaming Bally’s Corporation announced today a multi-faceted marketing partnership with the New York Yankees. In-Stadium Brand Visibility The agreement between Bally’s and the 27-time World Series Champions marks the operator’s first sports betting partnership in New York following its launch of onlineContinue Reading

SCCG signs distribution agreement with Wynta for its affiliate marketing software in North America

Gaming and sports betting consultancy SCCG Management announced Tuesday a partnership with the Singapore-based software company, Wynta, to distribute their tracking and attribution software within the North American gaming markets. The award-winning Wynta platform is a SaaS affiliate marketing software in the iGaming space, catering to online businesses across markets and verticals. StephenContinue Reading

PointsBet Unveils Key Marketing Leadership Appointments

Seeking to bolster its brand marketing efforts, the leading sportsbook for live betting, PointsBet, announced strategic marketing hires Thursday. The Leading iGaming Operator Selects New VP of Brand Strategy and Marketing PointsBet said that it selected Ansley O’Neal, who spearheaded consumer-facing brands of the International Olympic Committee, to serve asContinue Reading

Betegy Names Eugenie Golovina Chief Marketing Officer

Betegy, a provider of content creation systems that turns sports data into engaging graphics, has reinforced its marketing team. The company has named the experienced Eugenie Golovina its new chief marketing officer. Golovina Joined Betegy Golovina has previously served as a senior communications specialist at the Ukrainian PR firm MAINSTREAM.Continue Reading

Caesars CEO expects online sports betting to deliver profit by 2023 end as company scales back marketing spend

Caesars Entertainment’s CEO Tom Reeg expects the company’s digital gaming endeavors will become profitable by the end of fiscal year 2023, according to a report by Yahoo! Finance. The prediction comes as the casino giant seeks to cut sportsbook marketing in the US. “Obviously, the couple of quarters before footballContinue Reading