“Since Sportradar launched ad:s in 2019, we’ve supported more than 100 sportsbook operators to deliver marketing efficiently”

In 2019, sports technology giant Sportradar launched ad:s, an omnichannel, digital marketing agency focused on sports fan engagement. The solution aims to help sportsbooks, as well as league and teams,…

Aruze Gaming Names Lesley Hodges Senior Director of Marketing

The global company that develops and manufactures slot machines and gaming devices for the iGaming industry, Aruze Gaming, announced a new senior leadership appointment. The company unveiled today that it…

Checkd Group Names Tyrrell as Director of UK Marketing

Checkd Group, a provider of digital sports betting products and services, has promoted the experienced Will Tyrrell to director of UK media. Tyrrell’s expertise in marketing will be crucial to…

Bally’s Signed Marketing Deal with MLB’s New York Yankees

The operator of land-based casinos, resorts and online gaming Bally’s Corporation announced today a multi-faceted marketing partnership with the New York Yankees. In-Stadium Brand Visibility The agreement between Bally’s and…

Betfair Promotes Shane O’Driscoll to Marketing Director

Gambling operator Betfair added to its senior management team, appointing Shane O’Driscoll as its new marketing director. Betfair is owned by Irish bookmaking holding company Flutter Entertainment, which recently made…

SCCG signs distribution agreement with Wynta for its affiliate marketing software in North America

Gaming and sports betting consultancy SCCG Management announced Tuesday a partnership with the Singapore-based software company, Wynta, to distribute their tracking and attribution software within the North American gaming markets. The award-winning Wynta…

PointsBet Unveils Key Marketing Leadership Appointments

Seeking to bolster its brand marketing efforts, the leading sportsbook for live betting, PointsBet, announced strategic marketing hires Thursday. The Leading iGaming Operator Selects New VP of Brand Strategy and…

Betegy Names Eugenie Golovina Chief Marketing Officer

Betegy, a provider of content creation systems that turns sports data into engaging graphics, has reinforced its marketing team. The company has named the experienced Eugenie Golovina its new chief…

Caesars CEO expects online sports betting to deliver profit by 2023 end as company scales back marketing spend

Caesars Entertainment’s CEO Tom Reeg expects the company’s digital gaming endeavors will become profitable by the end of fiscal year 2023, according to a report by Yahoo! Finance. The prediction…

Uplatform issues four key insights into affiliate marketing programs, today used by over 87% of brands

Uplatform, a global sports betting and online casino operating platform and solution provider, has issued a new analysis to provide insights into what effectively works with affiliate marketing for operators…