The leading betting exchange, Smarkets, announced a new advertising campaign for its SBK sportsbook. The campaign was launched under the slogan “The ad we weren’t allowed to make. But we made it anyway.” Although it was banned from TV, the sportsbook went ahead to launch the ad via its website.
Global exchange platform Smarkets and omnichannel gaming brand Affinity Interactive announced a new agreement for sports betting market access in the state of Iowa, where Smarkets will launch its SBK sportsbook app, which draws prices from the Smarkets betting exchange. The product is expected to be launched in Iowa later