Bally’s, New York Yankees Ink Gambling Deal

Bally’s Corporation on Monday announced a marketing partnership designating its sportsbook app Bally Bet as an official sports betting partner of the New York Yankees. The deal is Bally’s first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July. OtherContinue Reading

Bally’s Signed Marketing Deal with MLB’s New York Yankees

The operator of land-based casinos, resorts and online gaming Bally’s Corporation announced today a multi-faceted marketing partnership with the New York Yankees. In-Stadium Brand Visibility The agreement between Bally’s and the 27-time World Series Champions marks the operator’s first sports betting partnership in New York following its launch of onlineContinue Reading