- US Integrity has announced a new partnership with Thrill One Sports & Entertainment
- The multi-tier agreement will allow Thrill One to access US Integrity’s proprietary monitoring platform and other services
- The partnership will play a key role when Thrill One starts to offer their events on the US sports betting regulated market
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Provider of sports betting monitoring services US Integrity has announced one more in a line of partnership agreements it has made with various gaming companies and casinos, which offer sportsbooks. The firm’s latest agreement is with Thrill One Sports & Entertainment, which is going to launch sports wagering under its brand Nitro Rallycross.
Thrill One Signed Multi-Tier Partnership with US Integrity
Established in 2020 Thrill One offers a diverse product range under the brands Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross, and Thrill One Media.
In connection with the launch of Thrill One events as part of different providers’ sportsbooks, Thrill One has signed a multi-tier partnership with US Integrity. The sports betting monitoring service provider is going to give Thrill One access to its integrity monitoring platform among other services.
US Integrity CEO Matthew Holt has expressed his excitement about helping Thrill One to start offering their events across the regulated sports betting market in the United States and has highlighted the significance of such collaborations: “These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
Thrill One CEO Joe Carr also joined in on the praising words saying that US Integrity will play a key role in the process of Thrill One expanding to the regulated sports wagering markets in the United States. Carr further highlighted the importance of the partnership for his company: “Their commitment and proactive approach will play a pivotal role in ensuring that integrity is maintained as wagering becomes available across all of our sporting events.”
Thrill One’s event Nitro Rallycross is coming back to the US taking place on October 1 and 2 in Minneapolis. It will be the first of the company’s events to be offered for wagering in the US states where sports betting is legal. The Nitro RX season is going to continue until March next year.
US Integrity Has Been on a Partnership Spree Since July
After receiving a considerable financial injection from world-leading integrated resorts operator Las Vegas Sands, US Integrity has been announcing one monitoring partnership after the other. Firstly, in July the company partnered with Arizona tribal casino Desert Diamond Casinos & Entertainment. Then towards the end of the month, US Integrity also announced it will be providing sports betting monitoring services to gaming and sports wagering firm MaximBet. The new partnership announcements continued in August as well. First, it was Washington’s Silver Reef Casino, which partnered with US Integrity in order to receive top-quality monitoring for the upcoming launch of its brand new sportsbook. Later in August US Integrity added another casino sportsbook to its list of customers as it announced its partnership with one more Washington state tribal casino – 7 Cedars Casino.