Novomatic to showcase its latest solutions at ICE London

NOVOMATIC announced Thursday it will be participating in the ICE London show, which will take place February 7-9 under the motto “Stronger together” at ExCeL London. 

The company stated in a press release that it intends to “maintain its position as the biggest exhibitor.” The firm will present a vast array of modern gaming solutions comprising systems, hardware and content for the diverse segments and markets of the international gaming industry.

Visitors to the NOVOMATIC stand in the south hall can look forward to “an inspiring display of news as well as to the traditional Austrian hospitality” on an all-new exhibition stand. 

“The brand’s technology portfolio for 2023 and beyond will serve every operator demand, says NOVOMATIC, from land-based casinos and AWP products and systems including biometric technologies for modern access solutions, to secure cash handling solutions to sports betting products and online gaming solutions for markets that are burgeoning in many regions worldwide. 

Casino highlights will include new cabinets and content with new hardware, mixes and Progressives premiering at ICE. In the various dedicated areas of the exhibition stand, experts from the NOVOMATIC HQ and its subsidiaries as well as technology partners will be on site.

NOVOMATIC Gaming UK, NOVOMATIC Netherlands and NOVOMATIC Gaming Spain will have their dedicated show display of market-specific products and so will Ainsworth, Apex, Fazi, Greentube, NBS, NOVOCash and many more. 

Thomas Schmalzer, Vice President of Global Sales NOVOMATIC AG, said: “Our teams have always looked forward to ICE, but this year we can hardly wait to present the results of our recent months’ intense development efforts.”

There will be some surprises for sure: exciting news in the cabinets segment and enhancements for our most successful product lines, all of which will provide fresh and exciting entertainment for players resulting in premium performance and a fast ROI for gaming operators,” he added.