Superbet adds OKTO’s omnichannel payment technology to its retail and online channels

Romanian operator Superbet announced a strategic partnership with OKTO, adopting the omnichannel payment technology of the fintech provider. The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers.

In particular, the OKTO.WALLET solution is now available in all Self-Service Betting Terminals of the Superbet network, across over 1,000 points of sale nationwide, while the cashless solution will be extended in Electronic Gaming Machines in order to “support the group’s digitalization strategy to enable a safe, secure, and convenient experience via an advanced digital payment service.”

Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group, commented: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments.”

OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active,” he explained.

In addition, Superbet online gets access to the OKTO.CASH e-Voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods (APMs). “iGaming customers of Superbet are now able to load their iGaming account with cash in a convenient, streamlined, zero-hassle way, using OKTO’s collaborating network of over 25,000 points-of-sale in Romania,” the company noted.

For his part, Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, said: “Innovation is in our DNA, and it is important to work with solutions that are coming from people who understand the intricacies of the gaming industry and who use advanced technology to deliver the very best payment solutions to our customers.”

Our strategy is in line with the one of OKTO and there is a shared commitment to invest in the delivery of the best possible experience at every stage and channel of the customer journey,” the executive added.

Meanwhile, Simon Dorsen, OKTO’s Chief Commercial Officer, stated: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”

Referring to this new partnership, Dorsen also acknowledges that it represents a “powerful endorsement” from a brand whose vision is being backed “by one of the world’s largest private equity funds, Blackstone Group.”

OKTO is both proud and delighted to be partnering with the Superbet brand, which is among the most technologically advanced and ambitious sports betting operators in Europe. Also, Romania is a strategic market for our company, and we seek to continue investing in our local presence,” he added.

In 2019, with the entry of the American investment fund Blackstone into the shareholding of the Superbet group, technology has become “a vector of exponential growth” for the Romanian company, a press release highlights.

“Overall, the partnership between Superbet Group and OKTO represents a firm confirmation of the digitalization strategy, which will cover all areas of the business, and an important step in the creation of an omnichannel model that will continue to offer clients a unique, high-quality experience, both in retail and digital,” the companies concluded.