FBM ahead of Expojoc: “Spain can have a significant impact on uplifting our offline and online operations”

FBM is all set to showcase its portfolio of casino solutions at Expojoc 2022 this week, which will take place June 8-9 in Valencia, Spain. The global gambling brand will bring a complete selection of land-based and online casino games, including a fresh collection of online bingos and slots developed by FBMDS, which will be available at Booth A6. 

This marks FBM’s return to Spain in less than three months, after its presence at FIJMA Madrid in March, which represented its return to in-person industry events. “Spain is a strategic market for FBM land-based and FBMDS online operations, and that’s the reason why we are exhibiting at EXPOJOC,” Roberto Regianini, Chief Commercial Officer at FBM, tells Yogonet in an exclusive interview just a few days before the event. “We already attended FIJMA in March, and our expectation for EXPOJOC is to continue several commercial efforts that are already ongoing in the Spanish market and to accomplish new relevant deals for the future of FBM as a group.”

Which product selection will take center stage at your booth, and why?

FBM and FBMDS are bringing a vast selection of land-based and online casino games to booth A6. 

On the land-based side, the slots fans can expect an entertaining experience with FBM Mythic Link and Easy$Link. These two packs of games take the centre of the stage, bringing a great variety of features and linked progressive jackpots. The video bingo offer is composed by Maya Bingo, Bingo Campeón, and two products from the Progressive Series collection – 30 Mania! and Bingo-Go.

On the FBMDS section, the visitors will have the opportunity to try the latest online casino games certified for the Spanish market. This portfolio includes localized products, presenting a line of slots and video bingo products with great features and engaging bonuses designed thinking the Spanish customers.

Spain marked FBM’s return to in-person international events with FIJMA, and also the first time FBM and FBMDS brands shared the same booth. What do both events and the Spanish market represent for your business strategy in the region? Which synergies and added value have you seen from having both brands in the same stand?

Spain is a very relevant market in the European region and we think that it can have a significant impact on uplifting our offline and online operations. We are making a serious investment in resources, talent and events like FIJMA and EXPOJOC that allow us to understand better the specific needs of the Spanish market and its players (on both online and physical segments). We believe that this is a necessary step to read and anticipate the market’s needs and deliver products that can add value for the casino operators and players on a long-term perspective.  

Which resources and tools does Expojoc provide exhibitors like FBM with? Why it is important to attend these events repeatedly and regularly along the years?

There are different reasons why we consider that it’s relevant to attend events like EXPOJOC regularly. We believe that is a privilege to be part of any event that brings relevant information about the markets where we are operating and that allows us to collaborate in the development of the casino industry. At these events, we also can get valuable insights on aspects like local regulation or emerging business trends, while we expand our network with relevant contacts.

Back in January, FBM’s director Renato Almeida told us that the main word for 2022, the brand’s 21st anniversary year, is expansion. He cited an “ambitious roadmap” and several projects in development for the physical and online world. What progress have you seen since then in that sense, and which new milestones can we expect this year in key markets?

We are very happy with the progress up to this point. We launched several new games in our global land-based operation and the online operation also grew during this first semester. We continue making new deals and expanding our portfolio of games with innovative features and improved user experiences able to bring new emotions and more value to our clients’ offers.

The plan now is to keep working hard and constantly to deliver the best gaming experience possible in both universes. FBM and FBMDS have several novelties reserved for the second semester of 2022 in terms of products and business, and we are confident that we will surpass the group’s expectations for this year.

FBM launched a new and upgraded website in December. What impact and new capabilities has this brought so far?

The new website represents more accurately the history, complexity and global dimension of the FBM operation. We are sure that it’s now easier for our partners to understand the worldwide range that FBM has in this competitive industry, as well as the perspectives, business models and products that we can offer as a group. 
We also established a better connection between the different verticals of FBM and provided new information to the visitors, with the example of the FBM Foundation.

Which other events do FBM and FBMDS plan to attend this year?

After EXPOJOC, the events agenda until the end of 2022 includes our participation in the following events: SBC Summit Barcelona, SBC Summit Latinoamérica, G2E Las Vegas, SiGMA Malta and G2E Asia Philippines.