Lakeside Hotel and Casino in Osceola, Iowa, will open its first fully-owned sportsbook, DRF Sportsbook, on Thursday, March 3. The grand opening ribbon-cutting ceremony will be held at 12 p.m. CT.
The new DRF Sportsbook is run by Lakeside’s sister company, the Daily Racing Form (DRF), which provides premium data and editorial coverage to sports and horse racing consumers in North America; and online and mobile wagering platform DRF Bets.
The announcement comes after the recent launch of its first online sportsbook in Iowa, as well as the launch of DRF Cash Grab, a free-to-play mobile sports app. In addition to the online sportsbook, DRF Sports provides fans with exclusive, up-to-date sports betting stats, insights, and analysis on all major U.S. sports and leagues.
Daily Racing Form, DRF Bets, DRF Sports, and DRF Cash Grab are part of Affinity Interactive, an omnichannel gaming industry company with technology, digital and media platforms, and an online betting presence, with nearly one million combined customers.
James Zenni, Chairman of Affinity Interactive, said: “The opening of the DRF Sportsbook is a significant event for Affinity Interactive’s expanding platform. This opening advances our overall strategy towards becoming the prominent omni-channel gaming provider in the U.S.”