MGM Resorts International and the Arizona Cardinals on Thursday debuted the first sportsbook at a National Football League stadium.
The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-square-foot gambling space.
“The BetMGM Sportsbook at State Farm Stadium is one of the most revolutionary additions an NFL stadium has seen in decades and unlike anything fans have encountered on gamedays,” said BetMGM CEO Adam Greenblatt. “BetMGM shares the Arizona Cardinals’ vision in pursuing new ways to break barriers and entertain fans.”
Located on The Great Lawn, the sportsbook at State Farm Stadium will operate on both game and non-game days.
Cardinals owner Michael Bidwill said: “We are proud and thrilled to be the NFL’s first team to offer its fans this type of unprecedented amenity and innovative experience. The BetMGM Sportsbook at State Farm Stadium gives us a chance to engage current and potential fans on a year-round basis in a fun, entertaining and responsible way.”
The sportsbook will open to the public Sunday, Sept. 11 at 9 a.m. before the Cardinals open the 2022 regular season against the Kansas City Chiefs.
MGM launched online sports gambling in the state in 2021.
In August 2021, MGM announced partnerships with Gila River Hotels & Casinos and the Arizona Cardinals for retail and online sports betting, establishing its first relationships in the state. The company said at the time that it would open retail sportsbooks at the three Arizona Gila River properties and at State Farm Stadium.
“Arizona sports fans are extremely passionate and we’re confident they’ll enjoy the BetMGM experience,” Greenblatt said last year. “Gila River Hotels & Casinos and the Arizona Cardinals represent the state’s premier casino destinations and sports franchise, making them the ideal partners for us.”
“This is a tremendous opportunity to build upon our long-standing relationship with Gila River and launch a new one with BetMGM,” Bidwill also said at the time. “They are best-in-class partners whose excellence and expertise in this emerging space will provide a new and innovative way to engage and interact with our fans.”
MGM is a top-three sports betting brand in the U.S. in market share.